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1 generic product
марк. немарочный товар (товар, не имеющий торговой марки; не рекламируется, имеет дешевую упаковку и продается по ценам ниже сходного продукта известной фирмы)Syn:unbranded product, no-name product, generic brand 2), generic 1), white label, white box, anonymous productSee:
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родственный продукт: продукт, который не имеет известного "брэнда", не рекламируется, имеет дешевую упаковку и продается по ценам ниже сходного продукта известной фирмы (напр., кока-кола и многочисленные "колы" неизвестных фирм). -
2 generic product
1) Техника: профилирующий продукт, родовой продукт2) Реклама: немарочный товар, родовой товар, товар с родовым названием -
3 generic product
PI produit génériqueEnglish-French dictionary of law, politics, economics & finance > generic product
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4 generic product
x. 상표없이 일반명으로 판매되는 상품 -
5 generic product
produit m générique -
6 generic product
нема́рочный това́р ( не имеющий торговой марки)The Americanisms. English-Russian dictionary. > generic product
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7 generic product
s.producto genérico. -
8 generic
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9 generic
generic [dʒɪ'nerɪk]générique2 nounMarketing produit m générique►► generic advertising publicité f générique;generic brand marque f générique;generic drug médicament m générique, générique m;generic market marché m générique;generic name Biology nom m du genre; (of product, drug) nom m générique;generic product produit m générique -
10 generic
1. прил.1) общ. общий, родовой ( характерный для определенного класса или группы предметов или объектов)See:2) общ. универсальный (о предмете, который может использоваться по разному, в разных областях применения)generic software that can run on a variety of machines — универсальное программное обеспечение, которое можно установить на различных моделях компьютеров
3) мед., пат. непатентованный ( о лекарственном средстве)2. сущ.Acetaminophen is the generic form of the proprietary drug Tylenol. — Ацетаминофен является непатентованной формой запатентованного медицинского препарата Тайленол.
1) марк. = generic productGenerics are cheap since they have no name to advertise. — Немарочные товары дешевые, потому что нет возможности их рекламировать.
2) марк. = generic name
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родовой, общий; характерный для определенного рода или группы (напр., товаров).* * ** * *. Употребляется по отношению к параметрам и/или практике всей совокупности купонов ценных бумаг, обеспеченных ипотечными облигациями, по контрасту с определенным пулом или группой обеспечения, например, при эмиссии облигаций, обеспеченных пулом ипотек . Инвестиционная деятельность .* * *товар, не имеющий торговой маркиgeneric products -
11 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
12 product
ком., марк. продукт; продукція; виріб; товар; фабрикат все, що задовольняє потреби людини у процесах виробництва, обміну, розподілу і споживання — це товари (goods), послуги (service¹), ідеї, діяльність і т. ін.; ♦ продукт визначається ознаками користі і якості, він розрізняється за назвою торговельної марки (trademark), упаковкою (packaging) і т. ін.═════════■═════════agricultural products сільськогосподарська продукція; ancillary products допоміжні продукти; animal products продукти тваринного походження; animal and plant products продукти рослинного і тваринного походження; auxiliary products допоміжні продукти; basic products основні продукти; branded products продукти з фабричною маркою • продукти з торговельною маркою; bulky products громіздкі товари; by-product побічний продукт • проміжний виріб; capital-intensive product капіталомістка продукція; certified product сертифікований продукт; chemical products хімічна продукція; commercial product товарна продукція; comparable product порівняльна продукція; competitive product конкурентоспроможна продукція; consumer products споживчі товари; core product основний продукт; custom-made product виріб, виготовлений на замовлення; dairy products молочні продукти; different products різноманітні продукти; diversified products багато-номенклатурна продукція; domestic products вітчизняна продукція • товари внутрішнього виробництва; end-product кінцевий продукт • готовий виріб; environment-friendly product продукт, сприятливіший для довкілля; excess product надлишковий продукт • зайвий продукт; export products експортна продукція; factory products фабричні вироби • продукція виробництва; final product кінцевий продукт • готова продукція; finished product готовий виріб; food products харчові продукти • продовольчі товари; foreign products товари закордонного виробництва; forest products продукція лісової промисловості; formal product формальний продукт; fresh products свіжа продукція; frozen products заморожені товари; generic product немарочні продукти; good quality products високоякісні вироби; green-labelled product екологічно чистий продукт; gross product валовий продукт; gross domestic product; gross national product; health care products продукти для догляду за здоров'ям; high-grade product високоякісний виріб; household products товар домашнього вжитку; imported products імпортна продукція; improved product удосконалений виріб; industrial products промислові вироби; inedible products неїстівні продукти; intermediate product проміжний продукт; intangible product нематеріальний продукт; joint products продукція спільного виробництва (напр. газ і кокс із вугілля) • супутні товари; labour-intensive product трудомісткий продукт; licensed product продукція, вироблена за ліцензією; listed products номенклатура виробів; made-to-order product виріб, виготовлений на замовлення; main product основний продукт; manufactured products товари фабричного виробництва • готовий виріб; marginal product граничний продукт • виріб із гранично можливими характеристиками; marketable product популярна продукція; multi-use product продукт багаторазового використання • продукт багаторазового вжитку; national product (NP) національний продукт; net product чистий продукт; net domestic product чистий внутрішній продукт; net material product чистий продукт матеріального виробництва; net national product чистий національний продукт; nonpatentable product непатентоспроможний виріб; nonstandard product нестандартний виріб; nonstorable product продукція, яка не підлягає збереженню; obsolete product застарілий продукт; patentable product патентоспроможний продукт; patented product запатентований продукт; perishable product швидкопсувний продукт • продукт, що швидко псується; physical product фізичний продукт; primary product первинний продукт; processed product перероблений продукт; promoted product рекламований товар; proven product перевірений продукт; ready-made product готовий виріб; rejected product забракований виріб; related products споріднені продукти; returned product повернений продукт; revised product поновлена продукція • модернізована продукція; rival product конкуруючий продукт; saleable products популярна продукція; secondary product побічний продукт • вторинний продукт; semifinished product напівфабрикат; semimanufactured product напівфабрикат; semiprocessed product напівфабрикат; serial products серійна продукція; software product програмний продукт; spoiled products зіпсовані товари; standard products стандартна продукція; standardized product нормований продукт; staple product основний продукт; substitute product продукт-замінник • ерзац; tangible product матеріальний продукт; total product сукупний продукт; unfinished products напівфабрикати; unmarketable products непопулярна продукція; unpatented product незапатентований продукт; useless product непридатний продукт; waste products відходи виробництва═════════□═════════product attributes властивості продукції; product characteristics характеристика продукції; product combination асортимент продукції • товарна номенклатура; product cost; product description опис виробу; product design проектування продукту; product development розробка нової продукції; product differentiation диференціація продукції; product group товарна група; product image образ товару; product information інформація про продукт; product innovation новий виріб • нова продукція; product knowledge дані про продукт; product labelling маркування продукції • наліплювання етикеток на продукт; product liability insurance страхування відповідальності за якість продукту; product life cycle (PLC) життєвий цикл продукту; product line; product manager керівник випуску продукції; product market ринок продукції; product mix; product modification модифікація продукту; product placing розміщення продукції; product placement розміщення продукції; product planning планування випуску продукції; product portfolio асортимент продукції; product protection захист продукту; product range асортимент продукції • номенклатура виробів; product recall відкликання продукту; product selection добір продукції; product sheet карта технологічного процесу; product specialization виробнича спеціалізація; product standard виробничий стандарт; product subsidy субсидія на виробництво продукції; product unit одиниця продукції; product variety різноманітність продукції; product width асортимент продукції • номенклатура виробів; to advertise a product рекламувати продукт; to assess a product оцінювати/оцінити продукт; to demonstrate a product демонструвати/продемонструвати продукт; to design product проектувати/спроектувати продукт • планувати/спланувати продукт; to develop products розробляти/ розробити продукти; to evaluate a product оцінювати/оцінити продукт; to exhibit products експонувати продукцію; to feature products експонувати продукцію; to guarantee a product гарантувати якість виробів • забезпечувати/забезпечити якість продуктів; to label a product позначати/позначити виріб; to launch a product випускати/випустити продукт • починати/почати випуск продукту; to list products укладати/укласти список товарів; to manufacture products виробляти/виробити продукцію • виготовляти/виготовити продукцію; to process products переробляти/переробити продукцію; to sell products продавати/продати продукти; to show products експонувати продукти; to store products розміщати/розмістити товар на складіproduct ‡ B. four principles of marketing (386)▹▹ product line▹▹ product mix* * *( banking) банківський продукт; банківська послуга -
13 generic
1 nounproduit m génériquegénériquegeneric advertising publicité f générique;generic brand marque f générique;generic market marché m générique;generic name nom m générique;generic product produit m générique -
14 generic brand
1) марк. родовая [видовая\] марка* (отсутствие торговой марки; название продукта отражает только его родовую принадлежность: рис, макароны, растительное масло и т. д.)Syn:See:2) марк. = generic product
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"общий брэнд": товар, который имеет простейшую упаковку и не нуждается в рекламе (обычно имеются в виду товары типа овощей и фруктов). -
15 generic producer
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16 generic
‹ə'nerik((of a name, term etc) referring to several similar objects etc: `Furniture' is a generic term for chairs, tables etc.) genéricotr[ʤə'nerɪk]1 genérico,-ageneric [ʤə'nɛrɪk] adj: genéricoadj.• genérico, -a adj.dʒə'nerɪka) < term> genéricob) < product> no de marca[dʒɪ'nerɪk]1.ADJ genérico2.CPDgeneric drug N — droga f genérica
* * *[dʒə'nerɪk]a) < term> genéricob) < product> no de marca -
17 generic
adjective1)2) (Biol.) Gattungs[name, -bezeichnung]* * *[‹ə'nerik]((of a name, term etc) referring to several similar objects etc: `Furniture' is a generic term for chairs, tables etc.) allgemein* * *ge·ner·ic[ʤəˈnerɪk]I. adjthis is only a \generic picture of a bird dieses Bild ist nur exemplarisch für einen Vogelthe new types of engine all had a \generic problem die neuen Motorenmodelle hatten alle die für diese Bauart typischen Problemethe band played fairly \generic heavy rock die Band spielte recht typischen Heavy Rock4. COMPUT auswählbarII. n* * *[dZI'nerɪk]adjartmäßiggeneric name or term — Oberbegriff m; (Biol) Gattungsbegriff or -name m
generic group — Gattung f
* * *generic [dʒıˈnerık] adj (adv generically)1. BIOL generisch, Gattungs…:generic character Gattungsmerkmal n;a) Gattungsname m,b) allg Oberbegriff m2. allgemein, generell* * *adjective1)generic term or name — Ober- od. Gattungsbegriff, der
2) (Biol.) Gattungs[name, -bezeichnung]* * *adj.allgemein adj.auswählbar adj. -
18 generic
1) ( general) artmäßig, gattungsmäßig;this is only a \generic picture of a bird dieses Bild ist nur exemplarisch für einen Vogel;the new types of engine all had a \generic problem die neuen Motorenmodelle hatten alle die für diese Bauart typischen Probleme;the band played fairly \generic heavy rock die Band spielte recht typischen Heavy Rock -
19 generic strategy
Gen Mgta strategy for marketing products or services. Generic strategy is a term introduced by Michael Porter. He suggested there are three generic strategies for marketing products or services: cost leadership, differentiation, and focus. The first implies the supply of products in a more cost-effective way than competitors; the second refers to adding value to products or services; and the third focuses on a specific product market segment with the goal of establishing a monopoly. -
20 product differentiation
Mktga marketing technique that promotes and emphasizes a product’s difference from other products of a similar nature. Product differentiation is one of the aspects of Michael Porter’s generic strategy theory and it has been described by Anita Roddick as being the key to the success of the Body Shop.
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См. также в других словарях:
generic product — ➔ product … Financial and business terms
generic product — generic brand A product that carries neither a manufacturer s name nor a distributor s brand The goods are plainly packaged with stark lettering that simply lists the contents. These no name brands offer no guarantees of quality and are produced… … Big dictionary of business and management
generic product — /dʒəˌnerɪk prɒdʌkt/ noun same as generic ● Next to the brightly packaged branded goods the generic products on display were easily overlooked … Marketing dictionary in english
Generic drug — A generic drug (generic drugs, short: generics) is a drug defined as a drug product that is comparable to brand/reference listed drug product in dosage form, strength, route of administration, quality and performance characteristics, and intended … Wikipedia
Generic — Refers to the characteristics and/or experience of the total universe of a coupon of MBS sector type; that is, in contrast to a specific pool or collateral group, as in a specific CMO issue. The New York Times Financial Glossary * * * generic… … Financial and business terms
generic — Describes the characteristics and/or experience of the total universe of a coupon of MBS sector type; that is, in contrast to a specific pool or collateral group, as in a specific CMO issue. Bloomberg Financial Dictionary * * * generic … Financial and business terms
Generic Brand — A type of consumer product that lacks a widely recognized name or logo because it typically isn t advertised. Generic brands are usually less expensive than brand name products due to the lack of promotions, which can inflate the cost of a good… … Investment dictionary
generic — ge|ner|ic [dʒıˈnerık] adj [usually before noun] [Date: 1600 1700; : French; Origin: générique, from Latin genus; GENUS] 1.) relating to a whole group of things rather than to one thing generic term/name (for sth) ▪ Fine Arts is a generic term for … Dictionary of contemporary English
generic — I. adjective Etymology: French générique, from Latin gener , genus birth, kind, class Date: 1676 1. a. relating to or characteristic of a whole group or class ; general b. being or having a nonproprietary name < generic drugs > c. having no… … New Collegiate Dictionary
generic — adjective 1 generic name/term/label etc a word that describes a whole class of things: Misogyny is the generic term for all hostile feelings and actions towards women. 2 technical belonging to or typical of a genus 3 especially AmE a generic… … Longman dictionary of contemporary English
generic brand — See generic product … Big dictionary of business and management
